Brief:
Tasked with redesigning the branding for STOND, a project of SA Group specializing in marble products, our objective was to create a modern and premium identity that reflected the company's commitment to quality and craftsmanship. This included designing a new logo and developing premium stationary options.
Challenge:
Crafting a branding identity that effectively communicated STOND's expertise in marble products while conveying a sense of luxury and sophistication posed a creative challenge. Additionally, designing premium stationary options that aligned with the brand's aesthetic and enhanced its perceived value required meticulous attention to detail.
Solution:
We began by conceptualizing a new logo for STOND that combined sleek typography with subtle marble-inspired elements, creating a visual representation of elegance and durability. The logo captured the essence of the brand's craftsmanship and attention to detail, establishing a strong foundation for the overall branding identity.
For the premium stationary options, we focused on incorporating high-quality materials and finishes to elevate the brand experience. From luxurious paper stocks to embossed logos and metallic foiling, each stationary item was meticulously crafted to exude sophistication and refinement.
By seamlessly integrating the new logo and premium stationary options, we successfully redefined STOND's branding identity, positioning the company as a leader in the marble industry while enhancing its perceived value and prestige.
Business card
CEO Special Letterhead
Letterhead
Envelope
Product Box
